Larry Sultan (1946-2009) was a well-known California art photographer who I had never heard of before visiting SFMOMA last weekend. He was a child whose parents were part of the Jewish diaspora from the Old Country of Brooklyn, New York to the New World of San Fernando Valley, California. Sultan went to art school in the 1970s at the San Francisco Art Institute, which is where he met his partner in whimsical art crimes, Mike Mandel, who is still alive and being given an exhibit that opens on the same third floor as Sultan this Saturday the 20th. The two young bad boys collaborated on all kinds of stunts, including art-fake billboards on real billboard spaces. I think I even remember seeing "Oranges on Fire" somewhere South of Market in the mid-1970s, though my memory may be hallucinating.
click on this link to his still-extant website for his portfolio of San Francisco Society. His photo of Dede Wilsey in an emerald dress, posing in front of her gold living room curtains, with an Asian maid slightly out of focus lighting candles, is some kind of masterpiece.