Tuesday, May 13, 2014
How Not to Be Cool at AVA
A huge new luxury apartment building called AVA has just opened at 55 Ninth Street, across the street from the old Furniture Mart which has been reconfigured as the new Twitter headquarters. Rents for one-bedroom apartments start at about $3,400 a month, and go up from there. According to their website, it is a smoke-free building but dogs, even big ones, are allowed.
New signage has recently appeared on their front doors which reads almost as a parody of the New Digerati Web 2.0 Gold Rush.
The casual usage of "awesome" is silly enough, but to use "not cool" as an injunction against solicitation and the dropping off of published material takes us to a new level of absurdity, especially in a neighborhood filled with street people who are not particularly concerned with what is cool or not.