Sunday, August 21, 2016

San Francisco of Modern Art



Long ago in 2010 I wrote a post about a photography exhibit at SFMOMA devoted to Henri Cartier-Bresson, and received an email from the museum requesting that I take down a few photos which were under some serious copyright restrictions from the Carter-Bresson estate. They also informed me that SF MoMA was the wrong way to refer to the museum, and that the correct branding was SFMOMA, all caps, no spaces. Having worked in corporate graphics departments most of my life, I was sympathetic, and the lowly person in the P.R. department who sent that email was sweet and charming in the wording of their request.



The huge new building addition at SFMOMA necessitated by the donation of the late Donald Fisher's massive modern art collection just reopened this year in May, and it looks as if the reconstituted P.R. department is no longer engaging in due diligence. A new signage campaign has just been installed on MUNI buses encouraging people to take the 14 Rapid bus from the Mission downtown to the newly reopened SFMOMA. The only problem is that somebody not only got the SFMOMA branding wrong, but they forgot the word "Museum." Happy Mission District families of color are being encouraged to take the 14 Rapid to the "New San Francisco of Modern Art." That should be the name of a local art movement.

7 comments:

Hattie said...

You have to be so careful...

Michael Strickland said...

Dear Hattie: Well, somebody was obviously NOT careful. Leaving out the word "Museum" is a pretty fabulous boo-boo for such a high-profile campaign.

Oaklandish said...

Why do you call the PR person that sent you the "sweet and charming" email a "lowly person"? That is really offensive and elitist!

sfwillie said...

Okay.

"One of the low paid employees who actually do the work."

That's exactly how I understood Michael's term, "lowly person."

Nothing offensive. Nothing elitist. Merely a bureaucratic fact. And yes, bureaucracies tend to suck.

sfwillie said...

Hi Michael,

re: missing "museum"

A former employer of mine, whom you know, and his then assistant, poured significant time into an expensive trade mag ad. Good enough ad, except, it had no contact information.

Maybe Muni placard production is so automated that no human eyes saw the submitted "art" until the placards had been printed. Hey, it passed spell-check!

Rachel said...

Oops, funny mistake!

Love the new SFMOMA. Lots of things to stimulate my creativity.

Michael Strickland said...

Dear Oaklandish: I just deleted your last comment because it was rude and repetitive. Please stay off this blog.