Thursday, May 08, 2008
The End of New Works
The San Francisco Ballet's colossally ambitious New Works Festival, with its ten world premiere ballets, finally packed it in on Tuesday evening.
The only serious misstep the company made was to jack up all the ticket prices and jettison senior/student rush tickets. In consequence, the $15 standing room areas were jammed three deep for most performances while huge chunks of seats were left empty.
The Ballet should have actually done the opposite, and offered three-ticket series at discounted rates to students and seniors who are passionate about new work. This is what was done for the San Francisco Symphony's American Mavericks Festival years ago, and it paid off handsomely for the organization in a newly energized customer base.
On Tuesday, I was taken to the performance by Sid Chen, who sings for the modern San Francisco chorus group Volti, is one of the six worldwide performers in M6 which is a new music ensemble devoted to Meredith Monk's works, is an artistic administrator of the Kronos Quartet, and in his spare time writes the indispensable "The Standing Room" blog (click here). He also has decided that he hates tutus, but he quite enjoyed the ballets himself.
Again, congratulations to the San Francisco Ballet on what was a very big deal, and for more links and writeups, check out Jolene's blog, "Saturday Matinee," by clicking here.